Users will soon have a updated setting that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform revealed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global release. This development aligns with a surge in AI-generated material, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a label for substandard, bulk-generated content that is typically absurd or surreal.
Our research shows that a lot of users like content produced via AI tools, including AI artwork to informative clips, and we want to offer the community the power to increase or decrease of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are now over a billion videos on its network tagged as made with AI. In total, more than 100 mn media items are submitted to the app daily, making AI-generated material a relatively small part of its total content library.
User Control Features
Users will be in a position to reduce or increase the level of AI-generated videos they watch by accessing the topic control feature in the app and selecting “AI-generated content”. Additional categories that are already be adjusted under the filter include politics, fashion, beauty, and choreography.
Platform Guidelines
The platform’s guidelines oblige creators to label lifelike AI-generated content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
Additionally, the platform will henceforth apply an artificially created watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also establishing a $2m AI literacy fund for experts and groups to develop informative material about responsible artificial intelligence. This project will support educational bodies specializing in educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following controversy over intentions to lay off numerous content moderators in the United Kingdom. TikTok is set to reduce 439 jobs in its trust and safety division in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official explained that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it is viewed by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by safety staff over the past year due to intervention by its automated systems.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is really helping us process content quickly.”
